“Preserving the UAE’s heritage and culture by directing efforts to enrich the local scene with activities and work that connects generations to it, as this is a necessary requirement.”

We are proud of the history and culture of our country, hence we strive to preserve the rich heritage, culture and values of the United Arab Emirates, to be known by current and emerging generations in order to create a lasting legacy for future generations with pride and glory, through various innovative methods of educational, cultural, recreational and sustainable nature.

We are proudly a private organization, pioneering in the field of organizing heritage and cultural events as well as exhibitions. We represent the second generation of Creative UAE Youth Group and continue to carry forward all activities with passion, the spirit to share our history with the world. It was named metaphorically, after Umm Al-Salsal Heritage Island located in the Emirate of Abu Dhabi. It is famous for pearl diving which has its roots for more than twenty years and was founded by the blessings from our father, Al Breiki. Today, we have received the banner to continue the march to work with our dynamic team, with our customers from all government entities, private sector companies, specially focusing on hospitality and travel industries, to achieve support from all to contribute to our national efforts (social responsibility towards our Nation) thus achieving the goals and vision of the United Arab Emirates.